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Although this car clearly is a can that reminds me of a Mazda 5 I understand the diversification of the line up. When you need to survive against VW group and their insane amount of high quality subsidiaries and offerings, something needs to be expanded. If BMW just made 5 cars they would be at risk of merger or acquisition by VW or another large conglomerate. They may not be able to produce the capital to compete. Not sure if this is the way they should expand market offerings under the same brand name though. And I do agree this car makes no sense with the naming conventions.
Mercedes is doing similar stuff thou. I mean they have the cla, and they make actual vans and sell 200k + s-classes so I think there may be a method to the madness.
One could argue that bmw has a more relevant enthusiast base as we can see with this board. But that is just my guess I'm sure MB has a good cult following as well.
Wow, I need to study for this final now. Cheers.
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2006 Sonora Metallic 330xi.
DIY: Charcoal Delete, K
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