Quote:
Originally Posted by xDrive35i
It might not be the most attractive car ever, but for the segment it does an incredible job fusing form with function. This is by no means a pointless vehicle. Just let BMW sell these cars so they can spend more money on making cars for you! Do you think 95% of drivers question the prestige of the BMW marque? IF THIS CAR IS CAPABLE OF DESTROYING BMW's BRAND PRESENCE, THEN BMW NEVER HAD ANY BRAND PRESENCE AT ALL.
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My main point is that a company should always stick to what they're good at, even if branching into a new market segment. There's a reason companies who try to be good at everything (Ford, GM, VW, Toyota, etc) rarely end up doing so, and seem to lack a single company-defining characteristic as a result.
When I get into a BMW, I expect it to be rear wheel drive, steer well, and most of all, be a fun car to drive. Regardless of size, series, whatever, I expect Excellent driving dynamics, "the ultimate driving machine" and all that. Does this minivan tick any of those boxes? Does it fit into what an average person would think to expect from BMW ?
My guess would be no. And the time and energy spent on stuff like this could have been applied in a manner consistent with your core company values to accomplish the same goal, which just don't seem present here.
Whatever sales they get from models like this just won't seem worth it, at least in my opinion. We shall see...maybe they will slap some faux wood grain on the sides and it will sell like hot cakes...