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M2 may be too loud and rough-riding for some people especially as a daily driver. That's why it will probably always be a niche car. The main reason for M235i success is its versatility because despite having M-badge it can be setup at the flick of a switch to have soft steering/suspension and (relatively) quiet exhaust. On the other hand M2 will always be more hardcore and uncompromising which will naturally limit its appeal. So I don't think "M2 is much more car", I think the opposite is true because of its narrow focus. And speaking of "focus", yes, I would probably choose Focus RS over M2. The new Ford will be faster, cheaper, more practical and have much better traction while being build in Germany, just like BMW.
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