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Looks are subjective, but keep in mind this is not an M-car. It is a sporty coupe, but not a sports car. It isn't meant to be in-your-face stylistically. It also has a very German look to it, which contrasts with the more angular style of current Japanese offerings.
Those looking for a more aggressive look will have to wait for the more sharply focused M2. Current renders look much more aggressive without the more awkward elements of the 1M (e.g. rear window to trunk transition). Even then, german cars tend to be more understated than their eastern competitors. Just look at the 911 and GTR.
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