A report from
Autonews reveals that BMW earned approximately $5,000 profit per vehicle in 2016.
Among the luxury German makes, Porsche pockets the highest profit per vehicle - $17,250. Daimler AG (Mercedes) earned approximately the same profit per vehicle as BMW in 2016. As the report states, part of the money magic is simply price. Even luxury companies like BMW and Mercedes occasionally offer more pedestrian versions at narrower margins to get aspiring buyers into the family. The lowest priced Porsche in the U.S. is the Macan at $47,500 while the lowest priced BMW currently available in the U.S. is the X1 at $33,100.
Wondering how much an exotic car maker earns per car? Based on Ferrari's operating profit and cars delivered, the Italian car maker made $90,000 per vehicle in 2016. But, about 30 percent of Ferrari’s business comes from engines, key chains, amusement parks, and other things that don’t have wheels. The company makes only produces 8,000 cars a year.
These profit per vehicle figures were calculated considering the operating profit of each company, divided by the number of vehicles delivered last year.