Their current marketing is horrid.
If your tag is "the ultimate driving machine" I don't want to cars sitting still in a driveway, or have the wrong girl get into a car, or see you playing with the idrive!
I want to see cars doing car things, driving fast, turning fast, stopping fast, doing bad a** things!
I like how in the original BMW films, not every single car in the shot was a BMW, it made it feel more like a movie and not a commercial.
Last edited by Eames; 02-14-2014 at 03:03 PM.