[Lucky13]

To me a 2 Series GC makes more sense than a 4 or 6 GC which are pretty much cosmetic changes to the 3 and 5. That being said BMW is successful because their profit margins are so high so the can reinvest in the brand. They probably see a 2 GC as a lower margin product that cuts into the 3. I had to make product decisions like this when I ran a company. It comes down to whether they think the 2 GC will greatly expand the new people into the brand or just trading higher end sales from the 320 which would be the same price point. As a consumer it's easy to say build and they will come but why build a product you make 6% on when you can sell a product at 10% net profit. In the end the competition may dictate they have to build it even if its not that profitable.