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      01-30-2014, 05:47 PM   #19
M3 Adjuster
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Drives: 1988 M3 gone .. 1M HERE!!
Join Date: Mar 2008
Location: Dallas, Tx

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I agree... BMW has a history of not bringing out models/items that would be in demand.


-No 1st gen Z4 M - Z4 M later announced - these cars continue to have great resale
-No Second Gen Z4M - Z435is later offerred - hasn't captured the market at all.
-No E46 M3 sedan - 330 ZHP later offered
-i8 instead of second Gen M1
-2 Series ActiveTourer instead of 2 Series GranCoupé
-not offering a limited slip Differentials in sport sedans - now being corrected as they begin to offer the M performance catalog


Clearly the comments indicated by this BMW rep show they are still too afraid to really focus on a car that is below the almighty bread and butter 3 (now 3/4 series). Many dealers unwittingly attempt to step buyers from a 1 series to a 3 series sedan as opposed to simply selling a 1 series to a happy owner and then hoping that person moves upmarket or returns for their second BMW purchase. The ones that can afford a 3 series or fit a 3 series in their garage are ok.. but many customers leave and go to Infiniti (G35/G37) Mercedes (CL), or Lexus IS.

The fact that the current 3 series is actually larger inside than an E39 5 series is a clear indicator that the 3 series has completely moved up to a different market segment. Rather than bring in a small car to take up this gap... instead.. they will continue to lose the overall sales crown to Mercedes in the US because Mercedes has

- realized a small car is needed
- dropped to a price point below 30K for an entry level luxury sedan

BMW has the X1, but it is still priced above 30K and is an SUV and not a sedan.


Thousands of E36 fans are simply going to continue to be alienated if this is actually true. What is AMAZING is that Mr. Diess ACKNOWLEDGES that the take rate of a 2 series sedan would be high. That, my friends is ignorance in action.

Hopefully the rest of the board doesn't have the same short sightedness that Mr. Diess is afflicted with.
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Last edited by M3 Adjuster; 01-30-2014 at 05:55 PM.
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