Unfortunately, late-2015 is too late. Even if it is a million times better than the CLA / A3, BMW will be too late to the party. Honestly, this is no surprise as BMW is historically slow and overly conservative with product introductions that seem to be the most no-brainer. Not having a full 2-series stable of cars to bring to market was a massive mistake, and it will hurt the company.
As is not having an X7, nor a competitor to the fast-selling Infiniti JX (QX60), nor a Mercedes SL competitor, nor a competitive small sportscar...
2011 BMW 1-Series M Coupe - Valencia Orange on Black Leather with Kyalami Orange stitched Alcantara
2003 BMW 540i M-Sport - Black Sapphire Metallic on Grey Leather with Burl Walnut Wood