Originally Posted by formula M
Yes, obviously.. but you made it seem as if you didn't understand the end-effect.
Nobody is caring why BMW is doing this, only that they have done it. And He didn't know it was being done, or under what framework.
The end effect is that BMW is going to have new separate model lines, that are going to be further diversified in the future; by exterior and interior styling.
Of course, the marketing is going to have a feast with those wanting Gran Coupes and similar en Vogue models. Or at least they'll try.