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Originally Posted by RON1X
I truly love seeing this because I love BMW and want them to be a success, but it does make you wonder how long you will be able to feel "unique" being able to drive a BMW... You drive around anywhere now and there are BMWs everywhere, which TO ME dilutes the identity of owning such a fabulous car. I completely understand that success brings great results (BMW selling more cars and making more $), but to those of us that enjoy being a part of the BMW "club" it's hard to feel that way when there are so many on the road now, with so many people that have zero passion for the brand.
If anything, looking at it as positively as I can, at least their profits will hopefully continue to be put towards achieving [as-close-to] perfection time and time again, and pushing engineering and innovation. A true double edged sword... [And I digress  ] |
In Italy is already like that. Half drivers drive the ultimate driving machine half just the brand, unfortunately!